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Build Your Own Credit Card – Captial One’s Card Lab
When’s the last time you received a direct mail letter from a credit card company? If you’re like me, chances are you can’t remember the last time your mailbox contained only one. Direct mail has...
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Does a Mac Make You More Creative?
The other day I was typing away at a local coffee shop when a stranger approached me and asked me what I did for a living. When I responded, “I’m a writer,” he furrowed his eyebrows in confusion. “But...
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A Potential Adieu
Well, it’s time to let the cat out of the bag. I’ve accepted a position as a Senior Copywriter for a large Fortune 500 company and I’m super stoked about this opportunity. See, landing a job as a...
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Brainstorming vs. Editing
So I have the green light to continue with the blogging (you may notice the lovely disclaimer under my picture, just to be on the safe side). Horray! Let the blogging continue. Here’s a thought… How...
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A Fun Game Between the Superbowl Ads (And I’m Not Talking About Football)
Ok. I admit it. When it comes to sports, I could frankly care less. I didn’t even know who was playing in the “Big Game” until this afternoon (sad, I know). But I still get super jazzed around this...
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Make Your Message Bounce With a Game of Verbal Tennis
I’m currently reading Geoff Livingston’s New Media Primer Now Is Gone (a great read for anyone seeking practical advice on how to use new media in a marketing strategy). In the introduction, Brian...
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Creativity Contest – Win a $25 Visa Gift Card
This morning, mid-pancake, I had an interesting idea for an advertising headline, but alas no reason to use it. So I figured rather than letting this idea fizzle into the ether I would throw it out...
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10 Ways to Become a Writer (That Gets Paid)
If you’re looking to transition your love of writing from hobby to vocation, keep reading – this post is just for you. 1. Own Your Talent - You are a writer. No matter how listless and gray your...
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10 Tactics for Top-Notch Testimonials
Testimonials – the magical way to turn boasting into evangelism. Sure, they’re effective – and their use is hyped in every corner of marketing communications. But just how do you go about gathering...
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Increase Brand Awareness with Clever Copy in the Nooks & Crannies
Hiding in the corners beneath the bold headlines, under the compelling benefit statements, and around the action-packed verbs are bountiful opportunities to inject your brand with personality. A recent...
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7 Tips to Instantly Give Your Content Personality
Content with personality sells. Brands spend big bucks developing a distinct voice that makes them stand out. Conversational words engage your prospects instead of putting them to sleep, or worse,...
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Is Your Brand Borg or Borzoi?
For nearly a decade, it’s been my personal mission to “rid the world of corporate babble one concise sentence at a time.” Almost nothing gets under my skin more than a brand that actively disconnects...
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